“Louie Louie”

Fifty years ago this week, a song was released by an obscure Portland Oregon garage band that would change the face of rock ‘n’ roll history forever and ultimately resonate through the halls of the Indiana Statehouse. “Louie Louie” was written by Richard Berry in 1955 and was originally performed in the style of a Jamaican Reggae ballad. The original version tells the first-person story of a Jamaican sailor returning to the island to see his lady love. Berry released his version in April 1957 with his band the Pharaohs, and scored a regional hit on the west coast, particularly in San Francisco. When the group toured the Pacific Northwest, local garage bands picked up the song, increasing its popularity.
On August 8th 1963, a relatively unknown band called the The Kingsmen released their version and it swept across the airwaves from the west coast like a musical tsunami. The band recorded the song for $50 at Northwestern, Inc., Motion Pictures and Recording studio in Portland. The band split the cost of the session. The session was produced by Ken Chase, a local radio personality on radio station KISN 91-AM. He also owned a teen nightclub that hosted the Kingsmen as his house band. The Kingsmen’s studio version was recorded in one take. They also recorded a “B” side song called “Haunted Castle.”
The Kingsmen turned Berry’s syrupy sweet ballad into a raucous romp, backed by a twangy guitar, party chatter, and mostly unintelligible lyrics by lead singer Jack Ely. The song hit the top ten of the Billboard Hot 100 chart in December and would remain there for 16 weeks. “Louie Louie” reached number one on both the Cashbox pop and R & B charts. The version quickly became a standard at teen parties in the U.S. during the 1960s, even reappearing on the charts in 1966.
However, it was the urban legend about the indecipherable lyrics that gave the song lasting fame — or infamy, depending on your point of view. Rumors claimed that the band intentionally slurred the lyrics to hide the profanity contained therein, in particular, graphic sex between a sailor and his lady. Soon, crumpled pieces of paper containing “the real lyrics” to “Louie Louie” circulated among giggling, red faced teens. In time, the adults got involved in the form of unamused parents and distraught teachers who demanded action against this supposed pornography sweeping the airwaves. Keep in mind, singles by The Singing Nun and Bobby Vinton monopolized the top slot on the charts during the song’s run.
Eventually, the song was banned on many radio stations across the United States, including Indiana, where it was personally prohibited by Governor Matthew Welsh himself. Yes Indiana, our state officially banned the song “Louie, Louie” on Tuesday, January 21, 1964. The unprecedented involvement between state government and a rock ‘n’ roll song began when Governor Welsh of Indiana received a complaint from a Frankfort teenager, claiming that the lyrics to the song were obscene. The teenager included a handwritten copy of the obscene lyrics as evidence.
Allegedly, Governor Welsh’s executive secretary Jack New went to a nearby music store to buy a copy of the record. Then, in what must’ve been a Monty Pythonesque moment, New and the Governor listened to it inside his Statehouse office. New told the Indianapolis Star “We slowed it down and we thought we could hear the words.” Billboard reported that the Governor said his ears “tingled.” The Governor’s press secretary, James McManus, said that the words were “indistinct, but plain if you listen carefully.”
Governor Welsh snapped off a letter to Fort Wayne radio and TV personality and President of the Indiana Broadcasters Association Reid Chapman urging that the lyrics to the song be “examined.” Welsh said in 1991, “My position with respect to the whole matter was never that the record should be banned. At no time did I ever pressure anybody to take the song off the air. I suggested to him [Chapman] that it might be simpler all around if it wasn’t played.” The Governor had written to Chapman because he “was a friend of mine. I knew him; we weren’t close.”
In response to the Governor’s letter, Chapman sent telegrams to Hoosier radio stations asking them to stop playing the record. The Kingsmen, who were ready to embark on a Midwestern concert tour (including an appearance at the Indiana State Fair), objected to any attempt to take their song off the air. These “hidden lyric” denials by the Kingsmen did little to stop the controversy, but did much to boost sales of the record among curious teens and investigative adults.
In a January 24, 1964 editorial page article titled “Young Singers Dismiss As Hooey Obscenity Charge in ‘Louie Louie.’”, a reporter for the Indianapolis Star interviewed Lynn Easton, leader of the band, who “somewhat angrily” denied that the band sung obscene lyrics. “We took the words from the original version by Richard Berry and recorded them faithfully. There was no clowning around,” Easton said. To the Star’s credit, the conclusion of the editorial was against government censorship in any form. Lead singer Jack Ely explained the garbled lyrics were a result of the studio’s 19-foot ceiling which had a microphone suspended from it.
In spite of the band’s protestations, LeRoy New, Chief Marion County deputy prosecutor, assigned two investigators to look into the obscenity charges. After listening to the record at three speeds, the investigators found nothing obscene, though they admitted the words were garbled. New said, “the record is an abomination of out-of-tune guitars, an overbearing jungle rhythm and clanging cymbals.” But New stopped short of saying the lyrics were obscene, and the obscenity laws of the day “just didn’t reckon with dirty sounds.”
Although Governor Welsh’s “woofing” about the record was not the cause, soon after the Indiana banning, it fell off the charts. Ironically, by the time the Kingsmen’s “Louie Louie” had achieved national popularity, the band had split up. In February 1964, an outraged parent wrote to U.S. Attorney General Robert F. Kennedy, alleging the song lyrics were obscene. Subsequently, J. Edgar Hoover’s FBI began a 31-month investigation into the matter that concluded the song was “unintelligible at any speed,” and they were “unable to interpret any of the wording in the record.” But by then, “Louie, Louie” was a footnote in rock history.
Maybe it was the controversy about the obscene (or not obscene) lyrics that killed the song — who knows? But two weeks after the swan song, on Sunday, February 9, The Beatles appeared for the first time on the Ed Sullivan show. The British Invasion had begun and the American garage band sound soon faded from the scene.
The song would not re-emerge until it was featured in the 1978 film Animal House. According to Kenny Vance, the musical director on the movie, a pre-Saturday Night Live John Belushi sang in a garage band that used to perform this song at frat parties. Belushi sang his version of the dirty lyrics in the studio while recording his vocals for the movie. Sadly, the tape of Belushi‘s version was lost in 2012 when Hurricane Sandy wiped out Kenny’s home in Queens.
As for this reporter, I admired Governor Matt Welsh. He was one of my first interviews back in the early 1980s. But make no mistake about it, regardless of his posturing after the fact, Matt Welsh had the record banned. When I asked the Governor about the song, although polite, he expressed his frustration that “Louie Louie” is all he’s remembered for by “today’s” generation. Welsh did not mention the matter in his personal memoir, but did say “I thought the whole thing was a tempest in a teapot, and not worth any extended pursuit. I have no interest in it either way.”
Everyone knows the chorus: “Louie, Louie, oh no. Me gotta go. Aye-yi-yi, I said. Louie Louie, oh baby. Me gotta go.” But once and for all, here are the lyrics: “Fine little girl waits for me. Catch a ship across the sea. Sail that ship about, all alone. Never know if I make it home. Three nights and days, I sail the sea. Think of girl, constantly. Oh that ship, I dream she’s there. I smell the rose in her hair. See Jamaica, the moon above. It won’t be long, me see my love. Take her in my arms again. Tell her I’ll never leave again.” The supposed “lewd” version can be easily found on the Web, but I’ll leave that to your own devices.

Al Hunter is the author of “Haunted Indianapolis” and co-author of the “Indiana National Road” and “Haunted Irvington” book series. Contact Al directly at Huntvault@aol.com or become a friend on Facebook.