Eskenazi Health Adopts Baby-Friendly Hospital Initiative

According to the Centers for Disease Control and Prevention (CDC), there are a myriad of reasons why breastfeeding is important and highly-beneficial to both mothers and newborns, which is why Eskenazi Health has joined the worldwide Baby-Friendly Hospital Initiative (BFHI).
Established in 1991 by the United Nations Children’s Fund (UNICEF) and the World Health Organization (WHO), the BFHI is a global program supporting the implementation of the Ten Steps to Successful Breastfeeding (the Ten Steps) and the International Code of Marketing of Breast-milk Substitutes (the International Code) in maternity facilities.
The core purpose of the BFHI is to ensure that mothers and newborns receive timely and appropriate care before and during their stay in a facility providing maternity and newborn services, and to enable the establishment of optimal feeding of newborns, which promotes their health and development. Given the proven importance of breastfeeding, the BFHI protects, promotes and supports breastfeeding while enabling timely and appropriate care and feeding of newborns who are not (yet or fully) breastfed.
According to the CDC, infants who are breastfed have reduced risks of asthma, obesity, type 1 diabetes, severe respiratory disease, ear infections, sudden infant death syndrome, along with better odds of avoiding gastrointestinal infections such as diarrhea and vomiting. Breastfeeding can help lower a mother’s risk of high blood pressure, type 2 diabetes, ovarian cancer and breast cancer.
The Ten Steps to Successful Breastfeeding for Hospitals and Health Centers to follow are:
1 A. Comply fully with the International Code of Marketing of Breast-milk Substitutes and relevant World Health Assembly resolutions. 1 B. Have a written infant feeding policy that is routinely communicated to staff and parents.1 C. Establish ongoing monitoring and data-management systems.
2. Ensure that staff have sufficient knowledge, competence and skills to support.
3. Discuss the importance and management of breastfeeding with pregnant women and their families.
4. Facilitate immediate and uninterrupted skin-to-skin contact and support mothers to initiate breastfeeding as soon as possible after birth.
5. Support mothers to initiate and maintain breastfeeding and manage common difficulties.
6. Do not provide breastfed newborns any food or fluids other than breast-milk, unless medically indicated.
7. Enable mothers and their infants to remain together and to practice rooming-in 24 hours a day.
8. Support mothers to recognize and respond to their infants’ cues for feeding.
9. Counsel mothers on the use and risks of feeding bottles, artificial nipples (teats) and pacifiers.
10. Coordinate discharge so that parents and their infants have timely access to ongoing support and care.
At Eskenazi Health, the Ten Steps provide a framework for our hospital and Eskenazi Health Centers that allows us to implement best policy and practice that supports breastfeeding success and allows us to monitor as improvement is needed. Studies show that the more steps that a mother reports experiencing, the more likely she is to reach her breastfeeding/breastmilk feeding goals.
The WHO and UNICEF administer the BFHI program internationally and work with the national authority in each country which confers the Baby-Friendly® designation in their nation. More than 20,000 maternity facilities in 150 countries around the world have earned the Baby-Friendly designation.
What Baby Friendly is not — is a way to shame moms who choose to formula feed or whose babies require formula. It’s about putting practices in place that support and empower a parent’s decision on how she wants to feed her baby, and then providing the timely support and resources for her to meet that goal.
Eskenazi Health Family Beginnings partners with expectant parents to create a birth plan to make things as easy as possible for parents and newborns. For more information about Family Beginnings and the Baby-Friendly Hospital Initiative at Eskenazi Health, visit www.eskenazihealth.edu/health-services/womens-health/family-beginnings

Nydia Nunez-Estrada, M.D.
Family Medicine Specialist at Eskenazi Health Center North Arlington