INDIANAPOLIS — Lt. Gov. Suzanne Crouch and the Indiana Destination Development Corporation (IDDC) have announced the launch of a new quality of life initiative called Hoosiers by Choice powered by the Indiana Association of Realtors. The campaign features people who have moved to Indiana and chosen to make the Hoosier State their permanent home. The campaign will run throughout 2021, showcasing what makes Indiana a great place to live and why people from other places have chosen to stay.
Hoosiers By Choice and its accompanying website will display authentic Hoosier stories of people living in northern, central and southern Indiana in the form of short videos. The videos will explain why these Hoosiers By Choice chose to move and, ultimately, stay in Indiana.
In recent years, the amount of people choosing to call Indiana home has increased. The 2018 National Movers Study found 51.3% of state-to-state moves involving Indiana were in-bound, with more people moving into the state than out. Indiana also consistently serves as the top destination for people leaving Illinois, with Indiana drawing nearly 9% of residents departing Illinois in 2017, according to information taken from the U.S. Census Bureau American Community Survey.
The first featured Hoosiers By Choice are Tamika Catchings, basketball superstar; Ayse Mathies, Chelsea Boulrisse, and Neelay Bhatt.
For more information or to submit your own Hoosiers by Choice video story, visit HoosiersbyChoice.com
