From The Indianapolis Star, Saturday, October 23, 1915: The price of peroxide has gone up 200 percent in the last two months and in all probability will keep going up. This is another one of the horrors of war. Some of the chemical components of peroxide come from the war zone and this is another product that has been ruined by bursting shells. The situation is a serious one for volunteer blondes. Some of the burlesque beauties are in a panic as they root around in medicine closets and other receptacles in the hope of resurrecting a bottle or two in which a few teaspoonfuls of peroxide may still be lurking before their locks begin to show a kind of greenish-yellowish tinge due to the peroxide famine.