INDIANAPOLIS — The City of Indianapolis recently announced it would invest $1 million in a comprehensive marketing campaign encouraging Hoosiers to stay and play in the capital. The campaign includes discounts to downtown hotels, up to 50% of nightly rates, and will highlight local businesses, cultural institutions, restaurants, and more. Advertisements will run on television, radio, digital, and social media platforms through Labor Day. More information can be found at visitindy.com/indianapolis-you-have-earned-it.
Normally, about 83,000 residents are employed by Indianapolis’s hospitality industry. Visit Indy estimates that more than 50 percent of those workers are currently unemployed. Indianapolis hotels are now seeing approximately 7% occupancy, down from expected 70% occupancy.
The $1 million investment was made possible through savings in existing COVID-19 CARES Act funding allocation, which was approved by the Indianapolis City-County Council on Monday, June 8.