INDIANAPOLIS — The City of Indianapolis recently announced it would invest $1 million in a comprehensive marketing campaign encouraging Hoosiers to stay and play in the capital. The campaign includes discounts to downtown hotels, up to 50% of nightly rates, and will highlight local businesses, cultural institutions, restaurants, and more. Advertisements will run on television, radio, digital, and social media platforms through Labor Day. More information can be found at visitindy.com/indianapolis-you-have-earned-it.
Normally, about 83,000 residents are employed by Indianapolis’s hospitality industry. Visit Indy estimates that more than 50 percent of those workers are currently unemployed. Indianapolis hotels are now seeing approximately 7% occupancy, down from expected 70% occupancy.
The $1 million investment was made possible through savings in existing COVID-19 CARES Act funding allocation, which was approved by the Indianapolis City-County Council on Monday, June 8.
-
Other News This Week
- This Week’s Issue: May 3-9
- Applause!: May 3-9
- Franciscan Health Hosts ASIST Suicide Intervention Course May 10-11
- 2024 Summer Reading Registration Begins May 1
- State of Indiana Launches SUN Bucks
- Education Guide: May 2024
- “Full Court Press” Episode 1 Special Screening at Newfield
- YMCA Holds Cycle-a-Thon
- Primary Voting 2024 on May 7
- White Oaks Bison Farm
Search Site for Articles