From The Indianapolis Star, Thursday, January 28, 1915: John H. Bruning, Indianapolis mercantile broker with offices at 517 Majestic Building, became the second person to use the new transcontinental telephone line of the American Telephone & Telegraph Co, and the first person to use it for commercial purposes. Mr. Bruning placed a large order for dried fruit — prunes, Blenheim apricots, Muir peaches, and Thompson seedless raisins — to a firm in San Francisco after dialing long distance and asking to be put in communication with the west coast city. Fifty-two minutes later he was in conversation with the manager of the California concern with offices by the Golden Gate. The order was placed quickly since the call rate was $7.00 (2013: $158.88) per minute. President Wilson was the first person to use the wire on Monday.