From The Indianapolis Star, Wednesday, June 23, 1926: “The Crossroads of America” as the slogan for Indianapolis was officially adopted yesterday by the publicity committee of the Indianapolis Chamber of Commerce. The slogan conveys a definite idea telling the world that Indianapolis stands at the intersection of the great east-west and north-south national highways and major railway systems which radiate from the center of distribution which demonstrates Indianapolis is not merely watching the world go by but playing an important part in the nation’s activities. An effort will be made immediately to persuade the Hoosier Motor Club to work with the Chamber of Commerce in revamping and standardizing all road signage around Indianapolis to incorporate, as a part of each sign, the new slogan and an arrow pointing toward Indianapolis. The previous slogan, “No mean city,” while flattering, was meaningless.