From The Indianapolis News, Wednesday, June 9, 1915: L. S. Ayres & Co head Fred M. Ayres announced his department store is the first in the United States to receive an allotment of beautiful rare Belgian laces from the Belgian Relief Fund. Exquisite collars and dainty edgings – laces by the yard – are being sold at marvelously low prices. This is probably the richest display ever shown in Indianapolis, and those interested in this delicate work from the hands of patient Belgian women are invited to visit the Ayres lace department this week. Each piece of lace has the special seal of the Belgian Relief Commission assuring that the laces are being sold for the purpose of giving assistance to the poor suffering women and children of that beleaguered country. The laces will also be a memento of the war.